First do your research. Create a customer profile from this research. Who is this person? What is their goal? What challenges are they going through? Then, when you know this, how can your product or service help them? What do they get out of it? Now you have a reason for them to start talking with you. When you do your intro, frame it as something they benefit from, not something they'd just do as a favor for you. For example, if you have a customer relations platform for dental offices you might find out that one has a lot of negative yelp reviews about their staff being unresponsive and poor communicators. For this business, you don't say "hi, I want to talk to you about my software which does CRM for your company. Can I take a few minutes of your time to talk with you?" I

nstead you might say "hi, I have a solution for you that will not only make your current customers more happy with your office but also give you more customers as well. Can I take a few minutes of your time to show you how?". See the difference? You now aren't just some random cold caller, but someone who can help with that office's current problem.

In a nutshell, quickly and clearly show the benefit for your potential customer. Do the work for them so it's not even a matter of them trying to figure out how you can help you, but a much more simple matter of them saying yes.