But they don't seem to track "fill rate" like normal ad networks do, they track it on what they call "impressions" not on what they call "fill". Anyone know? There is no support link for FAN developers.
A line of data there would help derive numbers, if you wouldn't mind blurring out the relevant info and sharing.
What does the "i" next to "filled" say when you hover over it? :)
When presented in this fashion it is typically interpreted as:
- Requests: How many requests were made to FAN for an ad?
- Filled: How many times did FAN reply with an ad? Irrespective of whether or not it was displayed, etc.
- Impressions: This is likely how many ads were rendered and visible, since the idea of an impression is ill-defined on native mobile apps (i.e. no "pages" to speak of).