The key to getting high traffic will be converting users from other information-based sites in your niche to your site.

This can be done by increasing the "share-ability" of your content and creating a user experience that is far superior to those of your competitors.

What does "share-ability" mean?

- content layout that incorporates multiple ways to share the content over social media
- content that includes quotes, videos and other linkable items
- APIs that allow for contacts/data to be shared

User Experience

- responsive design
- mobile optimization
- conversion optimization

These tools are required in order to optimize your site for inbound marketing (which will cost significantly less over the longterm than using only paid advertising to convert users to your site).

I would be happy to discuss the tough competition that you are trying to beat out on a call.