We narrowed target market by focusing on California, where sustainability adoption is high and regulations support eco-friendly travel. We have interview about 30 people. We identified corporate travel managers, eco-conscious travel agencies, and business travelers as key early adopters. Through customer interviews, we validated their pain points, such as the need for carbon-tracking tools and AI-powered trip optimization. We engaged with eco-friendly hotels, corporate travel departments, and sustainable travel agencies to test our solution. Early adopters were those already prioritizing sustainability and willing to experiment with new AI tools.