I've been talking to a few professional workers (mostly managers) from different enterprise companies and have found a big pain. Most of their days are waste with ineffective meetings and/or working on long presentation powerpoint documents mainly focused in the shape of the presentation not the content. The thing is that problem is not an exclusivity to a narrow market. I`m a little lost to niche my market.
We narrowed target market by focusing on California, where sustainability adoption is high and regulations support eco-friendly travel. We have interview about 30 people. We identified corporate travel managers, eco-conscious travel agencies, and business travelers as key early adopters. Through customer interviews, we validated their pain points, such as the need for carbon-tracking tools and AI-powered trip optimization. We engaged with eco-friendly hotels, corporate travel departments, and sustainable travel agencies to test our solution. Early adopters were those already prioritizing sustainability and willing to experiment with new AI tools.
