One of the crucial things in Inbound Marketing is “Brand.” You never market a product; you market a brand. Therefore, what is critical is that you develop a clear understanding within your organisation as to its personality and values, and then ensure these are apparent both visually (logo, twitter background, email template, etc), and in your actions as you establish your online reputation.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath