Question
I have a 3 day old bootstrapped start-up www.swellandgrand.com. Cash is tight, social media is kicking in, and we are wondering if Google Adwords will be worth the $$$. Appreciate any advice!
Answer
Hey, well i think that ADwords got very complex and that you should definelty consult with an expert before. The question is: How much budget are you willing to invest, what's your margin or customer lifetime and what would be you maximum CPA (Cost per acquisition)? In order to be able to estimate your budgets it would also be necessary to know your current conversion rate Visits > Sales.
