If you have already validated the product, I would suggest you to do some market research.
What is the high and the low end that the consumers are willing to pay.

1. How many "Bulk Buyers" are out there and how much do they pay you per home compared to how many "High-End Buyers" are out there and how much do they pay you?
2. Whats the Acquisition costs on both these markets?
3. Can you target both at the same time?

The point being that you will need to understand your market better.

Allow me to compare my business to yours and explain. I provide Services in Digital Solutions. In our Market we have clients who are willing to pay $1000 for an iPhone and then I have my clients like CitiBank who paid in excess of $1,000,000.
Theres only one Citibank but theres 100's of 1000's "$1000 clients" You need to decide is it worthwhile to pursue and deliver on those small clients or go for the big fish.
I will need to deliver a 1000 Small projects to compare to what I made in revenue to that one Single big project.

It just doesnt make sense for the overhead I will need to put in to manage a 1000 clients.

In the end you will need to get that same ratio out for your business and then choose the market you want to target.