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Marketing Strategy: How do you create demand for a product that does not yet exist?
JR
JR
Jeff Roach, CEO and Strategic Connector at Sociallogical answered:

Tell the story of the problem that it will solve. Build a community of people who care to have that problem solved. Keep them informed of each step of the road to build the solution for them and get their help building it. Then when it's ready you have demand, a customer base, and a community that will attract others.

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