Does anyone have experience building up social media presences prior to the launch of a product/service? We know our target customer and target user (different in this case) and want to build an audience to inform upon launch.
Pre-Launch Planning
Understand the demographics, psychographics, and pain points of your target customer and user.
Develop a content calendar outlining the type of content to be posted and the frequency.
Choose the social media platforms that are most relevant to your target audience.
Create teaser posts, videos, or graphics that hint at the upcoming product without revealing too much.
Share the journey of product development to build anticipation.
Encourage potential users to share their expectations or needs related to your product.
Community Building
Influencer Partnerships: Collaborate with influencers who resonate with your brand and can authentically endorse it.