1. What's the underlying T&Cs with the incubation partner i.e. University?
2. What's the underlying engagement model and exit understanding with three different web firms?
3. What do you mean by higher execution success probability?
4. What are the qualitative/quantitative parameters to measure the above hypothesis?
5. What are the qualitative and quantitative goals set by the founder? Is it only hasty execution or more?
6. What's the current status of the idea?

There's never anything wrong with any scenario. Just, our understanding of the larger picture and clarity of vision. Your answer may help me to help you further.