Question
How do you structure that, so that investors can have the option to invest in only one or two particular products, and not just in the corporation as a whole?
Answer
On one hand you're trying to put all your eggs in one basket and then you don't want to share the basket. I believe it doesn't makes sense as long as the products aren't complimentary. You need to understand the equity trade-off that would happen in case of just product based investment or corporation based investment. Once clear with numbers and exit plans, it would hardly make any difference. If I may ask, if 2-3 products is what you're launching and 2-3 products is for what you're seeking investment as well then, how does it matters if an investor invests in all three or one corporation which comprises of all three?
