I'm looking to gain traction with a brand new startup related to Social Media, similar to what Hootsuite is doing. What would be the most effective top 5 options to gain steam with our startup?
Think big, but start small. We boot-strapped our company for nearly 4 years, and I wish I had received that advice earlier.
The idea there is find a few local businesses or friends to test out the product. Everything works in a vacuum, but you need real people before you can approach Kraft or CitiGroup.
Second is don't give it away. Show that someone is willing to pay for your idea.
