How can this attribute be developed and nurtured during the earliest start-up and development of the business.
Appropriate positioning to communicate the brand value (s). Optimized go-to-market channel & plan to win the mind-battle as far as positioning is concerned. At the end of a day what matters is not what you say but what people (read consumer) speaks about you.
In a nutshell, everything about your business should ooze simplicity.
