Hi,
Some fantastic answers you got right there but keep in mind following:
Get to know your customers - Knowing who they are and what they expect from your business is the key to your growth.Take a Cue fashion for an example:
They ask their clients for direction.
Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.
People buy story, experience and sentimental value.
As much as is important to build the company brand name equally important is to build the owners personal brand .