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MenuMatch Group, which operates dating apps like Tinder and OkCupid, completed its acquisition of the 7-year-old app Hinge in February 2019, following its purchase of a majority stake in June 2018.The basics of Hinge are remarkably like Tinder. When you sign up, you are presented with a list of fellow users according to criteria you specify (age, gender, physical proximity to you); if you like them and they like you back, you're matched and can message each other. In both apps, you build your profile by importing pictures and other personal information from Facebook. But that is where the similarities end. While Tinder gives you a never-ending stream of nearby users, Hinge only provides a select list. Previous iterations of the app gave users new potential matches once a day, but now matches come in a regular trickle, like Tinder but with lower volume.
The main difference, though, is that Hinge focuses on matching you with people you share Facebook friends with, if you have a Facebook account. If nobody is friends with your friends — or if you have already made your way through all those potential matches — the app starts recommending more tangential connections, like people whose Facebook friends share Facebook friends with you. But the focus is on finding people who are somewhere in your social network. Tinder will tell you if a user happens to have mutual friends with you, but you cannot screen to see those users first.
While you can specify that you want people close to you, there are limits; whereas Tinder lets you look for users within one mile of you, the lowest Hinge goes is 10 miles. The app also does not automatically update when you change locations. If you live in Boston and go on a day trip to New York City, Tinder will start showing you New York matches, while Hinge will keep serving up Bostonians unless you manually change your hometown in your profile. The focus is not on finding a quick hook up close by; it is on finding people you could actually date, whom you might ask out if you met at a mutual friend's party. "It's all friends of friends," McLeod said on CNBC. "It's quite hard to use it for casual encounters."
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