First, congratulations for the new product!
Can't tell you about the 'where', but as per the 'how' I would suggest you adopt the 'feedback loop' mindset where instead of pushing to sell your product, you do all you can to involve your potential customers in the product development process.
The key psychological element here is that by getting their feedback and actually implementing them, you create a sense of 'belonging' in the marketplace toward your upcoming product, which will ultimately be of massive help during your launch.
In other words, don't approach the market as if you had a finished product, approach it as if you had a rough first draft you want them to improve (note that this is very hard to do, you have to put your ego on the shelf ; ).