Kristi Hines's answer to We have decided to utilize a content marketing strategy to educate, inform our target enterprise customer via slideshare, what are the key metrics?

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Question

Goal is to sign up for a demo on our website for a "solution interview" a la justin Wilcox. Bootstrapping Founders are executin this, all thoughts an advice are welcome!

Marketing Strategy

Content Marketing

Content Strategy

Answer

Kristi Hines answered

I would set up conversion tracking for your sign up form in Google Analytics, and then analyze the amount of traffic you receive from SlideShare to your website that leads to sign ups.