It defines the audience. While the mission statement covers what your audience will get from your content marketing strategy, you also need to think about what your business will get from it. The first step is to collect demographics on your visitors, email subscribers, and social media followers. Social media sites offer similar data. When you have demographic data and customer feedback, you can create or flesh out buyer personas. Buyer personas, also known as customer avatars, describe your ideal readers and customers so that you can target content better. The best customer avatars include information on your customers' pain points, challenges, sources of information, and behavioural motivators. This will include content that is on your blog, as well as social media content, podcasts, videos, and so on. If you want to log all your site or blog content, Screaming Frog is an excellent starting point. To do this, set up a project and select the section of your site you want to audit, such as your blog. Export the data to create a simple spreadsheet that contains all the URLs.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath