Question
When you are searching informations on a specific topic : a brand, a keyword or list of keywords and you want to get relevant web sites, blogs, documents (pdf, ppt, doc), people's name, companies, competitors etc ...
If you use google search : how many time do you spend on such research ? when and why do you give up ? Do you give up overhelmed by the number of results or you don't know where to start ?
(if you use other tools, i would appreciate if you tell us which ones and why ?)
Thank you
Answer
If you're researching because you're thinking about risking a lot of money, then research everything. But if you just want to know which rice cooker to buy, open the first three search results in different tabs, read what you find, and ask yourself if you have enough information. You probably do, and are just suffering from personal indecision.
For more on this idea ("just enough" information), google "satisficing." For some things, I'd rather spend 5 minutes for 80% of the information than three hours for 90% of the information.
