A lot of people have ideas for products that they think would be great if they were licensed by a sports league/team but don't know where to go to find out what is involved in sports product licensing.
This in-depth 12 part blog answers almost any licensed sports question you have, including how you become a sports licensee and how you can work with an existing licensee if getting your own license is unrealistic. http://licensedsports.blogspot.ca/2012/03/introduction-to-insiders-guide-to-world.html
