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Clarity

Scott Sillcox

Toronto

Sports product licensing expert. If you have an idea for a product that you would like to see licensed by the NFL, MLB, NBA, NHL, NCAA/US Colleges, NASCAR, etc. , contact me.

I have a good deal of licensed sports product experience that I earned firsthand as a licensee. I enjoy sharing that information with entrepreneurs and anyone else interested in entering the licensed sports product business. It is a tricky business when viewed from the outside, so take advantage of my experience. Let me give you an insider’s perspective and answer every question you have about licensed sports products.

I have written a fairly widely-read 12 part series called “An Insider's Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", which can be found at: http://licensedsports.blogspot.ca/2012/03/introduction-to-insiders-guide-to-world.html

I have also created a searchable online directory of most of the licensed sports products companies and key personnel n North America. This valuable resource can be found at: www.LicensedSports.net

$4.17/min

6 Calls

3 Reviews

28 minutes
Avg. call

Entrepreneurship Start-ups Social Media Advertising Marketing Strategy Licensing Sports Licensing Negotiations Sports Industry Licensing Agreements

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Sports Licensing

My name is Scott Sillcox and I owned Toronto-based Maple Leaf Productions beginning in 1997 until I sold the business in 2010. We were a licensee of the NFL, MLB, NHL and US colleges. We were licensed to produce a variety of products that were decorated with team uniforms, team logos, team names and other licensed images. The products we produced were plaqued and framed posters, clocks, fridge magnets, playing cards, fanframes, etc. The products were sold across North America by a wide variety of bricks and mortar retailers, e-commerce retailers and catalogues.

I have written a fairly widely-read 12 part series called “An Insider's Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", which can be found at:
http://licensedsports.blogspot.ca/2012/03/introduction-to-insiders-guide-to-world.html

I have also created a searchable online directory of most of the licensed sports products companies and key personnel n North America. This valuable resource can be found at: www.LicensedSports.net

Answers 1
Reviews 3

Answers

Scott Sillcox answered

How do I become a licensee of the NFL, MLB, NBA, NHL, NCAA/US Colleges, NASCAR?

This in-depth 12 part blog answers almost any licensed sports question you have, including how you become a sports licensee and how you can work with an existing licensee if getting your own license is unrealistic.
http://licensedsports.blogspot.ca/2012/03/introduction-to-insiders-guide-to-world.html

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was great call to learn about licensing market. Scott shared very insightful knowledge about the market.

Alex Kim Source: Clarity

We entered the NFL licensing world pretty much blindly. I wish we would have spent time with Scott prior to sending our initial application. Scott was very easy to talk to and very generous with his advice. After our 15 minute visit we now feel like we can move in a whole new direction. Very helpful!

Tarbie Trimble Source: Clarity

Scott was extremely helpful with my licensing issue. He was prompt in responding both in writing and phone. His advice made sense. I am expecting follow-up conversations and feel confident the information will help me keep my costs down and sell more product to the teams.

Pete Glennon Source: Clarity

Member since September 2014