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Expert
MenuScott Sillcox Sports licensing expert - NFL, MLB, NBA, NHL etc.

6
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3
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Areas of Expertise
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SS$4.17/min per minute(3)Sports LicensingScott Sillcox • TorontoCreated 11 years agoMy name is Scott Sillcox and I owned Toronto-based Maple Leaf Productions beginning in 1997 until I sold the business in 2010. We were a licensee of the NFL, MLB, NHL and US colleges. We were licensed to produce a variety of products that were decorated with team uniforms, team logos, team names and other licensed images. The products we produced were plaqued and framed posters, clocks, fridge magnets, playing cards, fanframes, etc. The products were sold across North America by a wide variety of bricks and mortar retailers, e-commerce retailers and catalogues. I have a good deal of licensed sports product experience that I earned firsthand as a licensee. I enjoy sharing that information with entrepreneurs and anyone else interested in entering the licensed sports product business. It is a tricky business when viewed from the outside, so take advantage of my experience. Let me give you an insider’s perspective and answer every question you have about licensed sports products. I have written a fairly widely-read 12 part series called “An Insider's Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", which can be found at: http://licensedsports.blogspot.ca/2012/03/introduction-to-insiders-guide-to-world.html I have also created a searchable online directory of most of the licensed sports products companies and key personnel n North America. This valuable resource can be found at: www.LicensedSports.netScott Sillcox Toronto(3)
- Reviews 3
- Answers 1
We entered the NFL licensing world pretty much blindly. I wish we would have spent time with Scott prior to sending our initial application. Scott was very easy to talk to and very generous with his advice. After our 15 minute visit we now feel like we can move in a whole new direction. Very helpful!
Source: Clarity Tarbie Trimble May 1, 2020Scott was extremely helpful with my licensing issue. He was prompt in responding both in writing and phone. His advice made sense. I am expecting follow-up conversations and feel confident the information will help me keep my costs down and sell more product to the teams.
Source: Clarity Pete Glennon Jul 3, 2018This in-depth 12 part blog answers almost any licensed sports question you have, including how you become a sports licensee and how you can work with an existing licensee if getting your own license is unrealistic.
http://licensedsports.blogspot.ca/2012/03/introduction-to-insiders-guide-to-world.html
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