What defines success for you is totally up to you. It is about what you personally need to live a happy and fulfilled life. Success is not about being perfect. It is more about knowing what you are best at and being properly aligned with your context. The level of your success in life is directly related to the stories you tell yourself. It is beneficial that you say positive stories to yourself rather than saying I have no money, or no experience are pessimistic talks, get rid of it.
Money and experience matter a little. What determines the kinds of stories you tell yourself is largely your outlook on life, whether it is optimistic or pessimistic. By thinking positively, optimists persevere and end up creating more opportunities for themselves. When you shift your explanatory style from pessimistic to optimistic you feel better and you become gritter.
To become a successful Social Media Marketing, you must understand what individuals and businesses want from your social media? For individual these are the following benefits they will look for:
1. Personal Use: Individuals can use the social media for personal reasons, which may be for keeping in touch with the latest technology, news, gossip, and happenings around the world or in their own locality. Social media is also fast replacing the traditional means of communications. Currently, it would be hard to find a person who does not use the e-mail facility to send messages to friends/colleagues and/or for official purposes or use the social media for collaboration.
2. Explore Your Creativity: The social media is available in many forms, as explained in the previous chapter. People can use this media to explore their own creativity, for example, a person who loves to write can create their own blogs and explore their writing talents. Blogs are the best way for individuals to express themselves, their views, and opinions on any and all subjects. In this manner, a person can establish their expertise in their particular niche subject by using the blog effectively. There are several other writing platforms that allow people to submit content on their site and reward them in different ways. Due to the very nature of social media it is easy to reach a large audience and find an interested readership.
3. Social Interaction: Human beings love to socialise and interact with each other. The social media enables people to interact with each other using the highly accessible and scalable communication techniques that are available today, in the form of websites and the mobile phones.
4. Get Empowered: The social media has succeeded in putting the power back into the consumer’s hands. As mentioned in the paragraph above, any individual can have a “social influence” by virtue of his/her social interactions on the web or via mobile technologies.
Social media has opened up new avenues for people to engage with each other and with the content available on the Internet. The social interaction of the yore, severely restricted by various boundaries, has now been taken online, opening up a world of new possibilities. The popularity of Smart phones has added yet another very lucrative avenue for all businesses to engage directly with their target audiences via the mobile messaging apps and has helped to improve their marketing strategies remarkably.
Social media offers opportunities to a business to connect and engage with its customers, build long lasting valuable relationships, generate new leads, build awareness, educate people and above all manage reputation.

There are hosts of benefits, for businesses, of participating in the social media. Non-participation on the other hand could be eating away your market share and reputation. Given below are some of the principle benefits of social media for businesses. They are as follows: -
1. Online Branding: Every business wants to be known as a brand, which is, in effect, its “identity” that may be represented by a name, logo, colour schemes or the tag line. But the term “branding” goes much beyond just these and is in fact a culmination of the individual “identity” of the business, how it differs from its competitors and why a buyer should come to it.
2. Marketing: Social Media Marketing is the way businesses and non-profit organisations use the social media effectively to build relationships through trust, useful content, helpfulness, and authority.
3. Building Relationships: For a business to be successful it needs satisfied customers, and for a customer to be satisfied they need good customer care and service. A satisfied customer is a loyal customer. So how can a business provide good customer service, care or support?
4. Word-of Mouth / Networking: Social Media is the new Word-of-Mouth. Since people are all inter-connected with each other, a small mention in any of your audience’s profile goes a long way in spreading the word about your business/product. Let your customers become your marketing agents.
5. Online Reputation Management: “The practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely or pushing them lower on search engine results pages to decrease their visibility is known as online reputation management (ORM).”
6. Community Building: A company or business can use the social media to build a community around its products/business. Vibrant communities create loyalty and encourage discussions, which can contribute towards business development and improvement.
7. Lending a Human Face to the Business: More and more customers are sick of the marketing jargon and are not comfortable dealing with faceless businesses. People like to deal with people and participation in social media helps to lend a face to your business.
Now once you have a clear vision of what individuals and businesses want from you, you are halfway there. Let us look at the essential steps to excel in the arena of social media marketing:
1. Install Web Analytics
2. Analyse Site Visitor Pattern
3. Keyword Research
4. Determine Most Valuable Keywords
5. Show 3-Year Keyword Trend
6. Create Backlinking Strategy
7. Create Content Strategy
8. Create Data Collection Strategy
9. Website SEO
10. Create Optimized Profiles for SAM sites
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath