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Fortunately, I have thought-leadership credibility in my niche. I've written for trade publications and been a speaker/panelist at conferences. The strategy I am leaning toward is to begin researching for a series of articles and conference presentation on a topic very hot on the mind of my niche (and 100 targeted prospects). In preparation, I could reach out individually to these prospects for their input on the article/presentation topic. That way I get excellent input and these decision-makers will also become familiar with me (and most likely view my website out of curiosity). Your thoughts on this approach or any other suggestions would be appreciated.

Marketing Strategy

Sales Prospecting

Direct marketing

Answer

Ian Ippolito answered

If those 100 decision-makers are in your local area, then a good option is to volunteer for charities, so you can make yourself known to them in a non-selling manner.