Question
Fortunately, I have thought-leadership credibility in my niche. I've written for trade publications and been a speaker/panelist at conferences. The strategy I am leaning toward is to begin researching for a series of articles and conference presentation on a topic very hot on the mind of my niche (and 100 targeted prospects). In preparation, I could reach out individually to these prospects for their input on the article/presentation topic. That way I get excellent input and these decision-makers will also become familiar with me (and most likely view my website out of curiosity). Your thoughts on this approach or any other suggestions would be appreciated.
Answer
I have read the answers here and all of them are correct. I just would like to add some ideas. Create your own seminar. Education-Based Marketing will help you introduce yourself without selling. Educate, inform the audience on a hot topic in your niche. Subtly, you can share information that would lead to somehow introduce your product. Its a teaser. Online marketers do this, and to do it offline is through EBM.
