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If you know the audience well, get to their top 3 problems. Once you know this, relate yourself or your company to these.
People find interest only when you relate to them or their problems. It doesn't matter if you have the perfect solution or not, but they give you the attention that you needed. At the same time, don't boast about your achievement, because that again puts people off. How does it matter to the audience If you won the best company of the year! Its good for you, not them.
Start with a story as they have more power to drive things, because "Facts Tell, Stories Sell."
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