Question
I just started a new business, the product is relatively new in my industry and requires a shift in thinking/behaviour. I find that I spend a lot time educating potential clients about the benefits.
Can you recommend some effective strategies to help me attract prospecting clients without spending a ton of money? If you had to pick, which do you think is the most effective at building leads: 1) Face-to-face networking at conference/trade shows, or 2) Print marketing in trade magazine?
PS. I do a fair amount of social/online marketing already.
Answer
Every business is different. However Face to Face is always the best. Even better is hosting your own event or being a sponsor at an event.
