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Mobile applications: I'm looking to sell one of my iOS apps. I don't know what to set the price at for buyers. What goes into setting the price?
Giacomo Balli, Innovation Consultant answered:

Actually, the standard is past (4 months' revenue) x 9 but lately it has been going down.
However, your mainly selling your brand and users therefore it should never just a math problem.
Let me know if you want to further discuss with more details specific to your case.

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