Question
The Lookalike (similarity) audience is created from our list of over 20k emails. After the audience is created I segment this into male's above 22. This leaves a reach of 196,000 which doesn't allow for scale. What can be done to increase the reach while still getting the same results? I have tested other targeting options for thousands of dollars already.
Answer
When you created the Lookalike, did you slide the scale to maximum for reach instead of similarity to increase the numbers?
Who is your ideal customer and can you give me the landing page URL? I could potentially offer a couple of suggestions...