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Marketing Strategy: You're about to release a web/iphone app. Include key features on landing page to entice more beta users? Or worry about competitors who may copy?
MD
MD
Marco De Veglia answered:

In your landing you tell the problem(s) your app solves. Make them feel the pain and tell them that signing up will heal it.

So don't talk about "our app does this and that", but "do you have this problem? We have the solution"

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