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Marketing Strategy: You're about to release a web/iphone app. Include key features on landing page to entice more beta users? Or worry about competitors who may copy?
MS
MS
Mladen Stojanovic, Online Marketing Engineer answered:

Include ALL benefits your app offers to users.

Don't worry about competition. If you did a good job, and developed something really good and useful, they can copy as much as they want. Quality is on your side.

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