I am currently working with 4 large companies. These leads were made through LinkedIn, direct email and referrals.
How many times a lead is looking at your website and how often a lead is looking at your website are two great indicators of the extent and frequency of the customer pain. From there, it’s about connecting with the right person internally and showing them how your service or product can provide value». You can normally hone in on a specific person as your primary influencer or contact. To give you an idea, you may always reach out to the start-up’s head of sales.
Unlike working with SMBs, roles at Fortune 500 companies are not always consistent with those at other organizations. The vice president of marketing at one Fortune 500 could have a completely different role than her counterpart at another. Use LinkedIn, company bios, and personal websites to determine the best people to connect with based on responsibilities, KPIs, and relative authority. If you end up getting in contact with the wrong person, but they are open to a conversation, use them as a resource and advocate to get connected to the right person.
You can read more here: https://blog.hubspot.com/sales/5-keys-to-successfully-selling-to-fortune-500-companies
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
