Great question! I have 8 years experience working for Target on the brick and mortar side, and transitioned to exclusively selling products through online channels. Here is my advice seeing both sides of the spectrum.
A top trend right now in retail is "omni-channel" meaning having your product in any available channel, be that online or in brick and mortar locations.
Selling online allows you to educate your potential customers and specifically advertise to customers with the specific condition of the skin care you are selling.
Selling in brick and mortar stores you are reach a larger breadth of customers but it is not as targeted. However, 90% of all purchases are purchased in person as opposed to online.
If you wish to discuss omni-channel selling, please feel free to reach out!
Thanks,
Reed
