Question
Hello,
I created DrivingTests101.com, a free driving test prep website. It offers rule and sign, multiple choice questions to help you pass your written driving tests - 279 tests covering every vehicle type and state/province spanning 11 countries. We monetize via ads (Google AdSense/Admob).
Our mobile apps gets 50k downloads/month, but our website only gets 10k UV/month, whereas competing websites (DriversPrep.com and Driving-Tests.org) that only focus on the US market get 500k UV/month, or 50x the traffic we get!
I know our content is good because of our successful apps, but we are not driving traffic to the website.
How can I meaningfully increase traffic? Improve SEO? Obtain links from media?
Thank you,
Brian
Answer
I would suggest effective on page SEO and off-page SEO.
On-page SEO
1. Use Short URLs with Keywords.
2. Meta Descriptions Help On-Page SEO.
3. Front-Load Your Keyword In Your Title Tag.
4. Use Your Keyword in H1, H2, or H3 Tags.
5. Use Your Keyword Once In The First 150 Words.
6. Mix Content With Synonyms and LSI Keyword.
7. Improve On-Page SEO via Optimized Images.
8. Be Creative When It Comes To Content.
9. SHOULD Include Crosslinking To Related Content.
10. Speed Matters For On-Page SEO.
Off-Page SEO should include articles and content on reputable and related websites to yours. Also, mentions of your site, partnering with other similar websites. For example as its a driving test related site, you may want to consider posting an article on https://learntodriveschools.com/.
For more information check https://visualwebz.com/on-page-seo/ and https://visualwebz.com/off-page-seo-benefits/
You can also call or visit Visualwebz.com and I can provide a more in depth analysis and what should and can be done.
