Agree with both prior comments. If the product or service is essentially the website and you cannot develop it to showcase it, then the cart is leading (or not) the horse. However, to try and be pragmatic, I would say a crowd funding or hitting the expanded friends and family circle may be the best options. $3K doesn't seem unsurmountable, but if you were asking me to invest, I would wonder why 2/3 of the investment thus far were not spent on the 1/3 that appears most important to show proof of concept and generate revenue/gain additional investment interest. Maybe there's also a way to cut back some of the features and focus on what's most important, building the rest, once the fundamentals are working and have attracted an audience. I like the PR idea, but without something to show, you better be one heck of a convincing story teller. For borrowing from known "investors" www.trustleaf.com may be of help.