Question
2 1/2 year old business - established website - once a week blogging - sharing across Linkedin and Twitter. No Google ads but some advertising on AVVO.com. Linkedin, Avvo and Yelp are top three referrers. Want to get more aggressive - what's the best way to spend a $1k month budget - agency recommendations welcomed.
Answer
I know this is sarcastic but I'm curious whether the legal firm every quoted a client $1k of defense. Flat feeing your marketing budget makes absolutely no sense. Your marketing budget should be set as a percentage of the overall revenue generated by the program. Are you expecting $15k in business from this spend? $100k in business from this spend? Sorry - I'd walk away.
