You may not be there yet, but at some point I'd suggest getting samples of your product into a subscription box such as Birchbox.com. (There are many; Birchbox is just the one I'm most familiar with.) Members earn points for doing short surveys for each product they sample, so it's a way of getting some extra market research too. Birchbox uses many engagement points to encourage subscribers to purchase the product through their online store: Birchbox.com monthly box preview videos, how to videos, articles in their online zine and blog, and in multiple emails sent to subscribers with offers that encourage them to buy throughout the month the product is in the box. That can be a great way to get new customers who are loyal to your brand. It's definitely a "go big or go home" option, but if Birchbox doesn't happen to accept your product, you'll learn a lot about what you need to do to make your product more competitive. I'm happy to discuss more ideas if you'd like, and I can recommend some beauty bloggers to contact as well.