Question
I am about to launch into a new skincare label. I am a little wary about the best potential advertising platforms for this offer, as its a very competitive market. Adwords has been taken by most of the major brands and therefore the CPC would be extremely high in this market. After crunching some metrics, I would need to keep my CPC on Facebook or Adwords at $0.60 or lower to make a profit on the front-end, converting at 2%. Looking for an advice.
Answer
Hi. You can start a separate page with skin care tips and same time promote your products and their benefits. Then you can start your Facebook campaign by buying a small package and an increasing number of likes and shares. The page should be updated with new ideas and tips regularly to keep it happening.
