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Social Media Strategy: Which link shortener should we use in our social sharing strategy to track our Analytics?
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Alaa Hassan - eCommerce Expert, Digital Marketing, Growth & Conversion Rate Optimization (CRO), eCommerce Expert, Coach & Growth Marketer answered:

Some social media management tools use their own shorteners such as Hootsuite & Hubspot. I recommend using Bit.ly since it connects really well with other solutions out there. It's simple & easy to use.

Hope that helps!

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