Question
We are developing our social and gamification strategy for our next release and we want to track Analytics of each shared link with click through rates. What are the link shorteners we should be utilizing? We have two kinds of links one will be a sharing of a level attained by drinking water in our app, a second is an "activate your health" share which may be shared from your health dashboard with our demographic's top 3 social networks or emailed specifically to "at risk " for diabetes loved ones.
Answer
Some social media management tools use their own shorteners such as Hootsuite & Hubspot. I recommend using Bit.ly since it connects really well with other solutions out there. It's simple & easy to use.
Hope that helps!
