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MenuAdvice or suggestions in selecting a shopping cart to increase conversions
Answers
If you want full control for the checkout, Magento is probably going to be the best option. You can also do it with woocommerce. The woo checkout has gotten better and you can tweek it to improve conversions, but you will get more flexibility (if you have a developer) with Magento.
Saying which system has the best conversion rates between those two, BigCommerce and Shopify is hard to say because there are too many factors. To get the best conversions in your cart, the tips would be to ensure you QA the full experience thoroughly on every browser and every device and then iterate consistently to find ways to push more people to complete the sale. You can also use Qualaroo to find out why people do not convert.
Considering the fact that you have a single product, I would have recommended Magento but it's way too much for what you need. WooCommerce is a great option for that.
I currently work with Shopify and Bigcommerce. Both have come a long way and have a great selection of apps that allow you to do all sorts of things. Depending on which plan you're on, Shopify does allow you to change a lot of code within your site.
Hope this help.
LemonStand is the only cloud based eCommerce provider that gives you control over the checkout. You're able to customize the design, steps, functionality and even A/B test the checkout using software like Optimizely.
You can also customize every other aspect of the storefront, for a totally branded shopping experience that's tailored to your audience.
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I want to start an ecommerce business that imports goods from India to sell in the U.S.. Where in the world do I start re: tax/legal implications.
TAX is US. For export paperwork (free tax delivery) is India. Use business location may in delaware for lower state taxML
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How do the economics behind Rent the Runway and Black Tux work? How would you calculate breakeven turnover and inventory requirements?
Ok, so I'm not an expert in fashion but I know finance. Here is my take: These two would be considered "fast fashion" retailers or better yet, e-tailers. Fast fashion simply means that unlike Coach or American Eagle or Levis, these FF retailers don't have to try to predict fashion 6 months in advance risking a big flop and having to heavily discount items that don't sell. FF retailers simply 'scout' runway shows and buy wholesale from these designer labels. A lot of designers would like this because they are essentially getting a guaranteed sale plus added exposure. Another thing is that these FF retailers don't keep their inventory for months at a time, they do so in cycles of weeks. If a designer sells out, chances are they retailer will continue to come back for more designs from them. They are purchased wholesale, on cash basis account, payable on credit of 30 days or 90 days. The economics as you state it are a bit more complex that what I care to explain here, but essentially if you were to 'replicate & improve' what I would do is scout and offer purchase orders to designers, just like they do. First order completed as 50/50 paid in full/credit term payable 60 days or so (assuming you already have a store ready to move inventory and not waste those 60 days setting up). Aim to sell all inventory before 60 days and pay balance with revenues. Extend credit term to 90 days at increased inventory, aim to sell by 60 days and keep that cycle going. What this will allow you to do is to always have inventory being paid for by customers before they are due for you essentially having the clients pay for your expansion in inventory. The break even is simple, don't sell for less than what your wholesale amount is. Typical increase from wholesale commodity goods is 30%, try that margin. If you have to discount "heavily" at 15% or 25% you still get at least 5% safe marginHV
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How can I make a small, profitable business on Wordpress?
It sounds like you have plenty of skills to get started now. There's no need to keep re-training in different areas when you have experience to get started today. My suggestion would be to pick a niche and try and become the go-to guy in that particular niche. Let's say, for example, you are interested in men's fashion. You have experience in creating Wordpress ecommerce sites. You could call up maybe 10-15 of the local businesses in that niche in your local city/state and offer to make their website and get them in on a set-up fee and then a monthly maintenance retainer. This approach would be lower stress (because it's something you're interested in) and also because you could create a methodical framework that you could apply to other businesses in that niche. That's just one idea. Second idea - create a course on WooCommerce development and put it on Udemy (or Coursera etc). Note down 10 of the biggest obstacles you've had to overcome when building sites for friends and family and then note down 10 of the most important considerations people should consider before people get started. Now you've got 20 video lessons for your course. Charge for the course on Udemy or use it as a marketing tool to get more b2b development work. Idea 3: Go make money on freelancer.com, peopleperhour etc. Perhaps you've tried this already? Skills like yours are in demand on those platforms. Idea 4: Take the things I noted in the second idea above, and turn it into a handbook. Sell that book via Amazon. Idea 5: Go on Tweetdeck. Create a column that searches for people who are using keywords like "Wordpress woocommerce issue" "Wordpress woocommerce help" "WordPress woocommerce problem". Give them your clairty.fm link and tell them you'd be happy to have 5 minute discussion to see if you could help them resolve their problem. Idea 6: Find 10 major theme development companies. Sign up to their help or support forums. Do a similar thing to what's noted above on Twitter and offer to have a quick call via clarity.fm to see if you could help. Idea 7: Go down the route of finding existing Wordpress/Woocommerce blogs. Write posts for them about specific WooCommerce issues, problem solving or project management tips. Do this with the aim of improving your inbound consulting gigs. Idea 8: Do the exact opposite of whatever those friends are telling you. Idea 9: With your skills you could easily start a dropshipping company. I won't go into all the details here but just start looking at sites like Clickbank or Product Hunt to get a feel for something you're interested in. Build your site and start dropshipping products. https://www.woothemes.com/2015/06/dropshipping-beginners-guide/ Wordpress consulting alone, yeah it's probably quite competitive, but that doesn't mean there aren't plenty of opportunities for revenue. I think you will be even more motivated, successful and less stressed if you pick a niche industry, product or service to focus on. Enjoy it!SC
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Why don't small business retailers have e-commerce stores on their websites? How do I show small business owners the benefits of e-commerce?
I live in Brooklyn, NY, which is a really fertile ground for small business retailers. My experience speaking with a lot of the shop owners is that they simply don't have the resources to maintain an online presence. Just keeping the brick and mortar operation running consumes most, if not all of their time, especially if the are also creating and producing their own products. For many that I do see take a shot at e-commerce retailing, they may get Shopify/Squarespace site set-up, then just run out of steam to keep it going. One innovative, in-between approach that I've seen one of my favorite shops take, is to actually focus on using a single social media channel, Instagram, and maintain an e-commerce function through it. (See @peopleof2morrow on Instagram)CR
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What's the best platform to build a e-bookstore?
I think a natural choice is large provides like Amazon. However, if you want to sell eBooks on your own and maintain all of the revenue, then WooCommerce and Easy Digital Downloads would make excellent options. Both software packages are WordPress plugins and they make it very easy to deploy an e-commerce store for digital goods. Both plugins have strong development teams behind them and they have a slew of independent freelancers who can offer assistance if needed. I've used WooCommerce myself for multiple years and we've deployed many WordPress websites that use it. It has hundreds of extensions you can add on to it for maximizing the potential.RG
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