Loading...
Answers
MenuAs a solo founder can I create "Founder Shares" to keep negotiations w/ potential co-founders just about equity (not control)? Potential downsides?
I had a not so positive experience where my potential co-founder wanted a similar amount of equity, but didn't care that much about control. We ended up going separate ways due to major differences of opinion and I am sure that if we had continued down the same path he would have used his share to block any important decisions, whereas if the deal was only about percentage and not votes from the start, my position would be much more protected. I have been working and investing on my startup for the past 2,5 years, and would hate to see my company destroyed due to founder fighting. Thanks!!!
Answers
A couple of things:
1) Picking a co-founder should be treated as seriously as picking your wife or husband. So the best way to avoid conflicts is to really date as long as possible.
2) 50/50 splits almost *never* work between co-founders. Unless you are already very close friends with a lot of arguments and challenging scenarios behind you, I think co-founder scenarios that are most healthy are where there is a decisive difference in equity (in excess of 60% to the one Founder).
3) 4-year vesting & shareholder agreements ensure that if a Founder leaves or is fired, the remaining unvested shares are cancelled.
The idea of a class of shares specific only to you is a *really* bad idea. It makes you appear unfavorably to others (especially potential investors) and absent massive traction, a deal-breaker for anyone but incredibly unsophisticated investors.
I would also be remiss if I didn't answer your question by asking you to reflect deeply on your own involvement as a leader and whether the differences of opinion could and will be handled differently with other employees and co-founders. The best founders I know encourage differing points of view and are willing to change their own opinions when presented with stronger options than their own.
Obviously, I don't know you so or the individual(s) you were involved in but ultimately, every move a startup makes is the Founder's responsibility.
Happy to talk in a call if you have any questions.
Short answer: Yes
Long answer: maybe
The legal ramifications of this are highly dependent on the jurisdiction, legal documents, etc.
However, you might consider making yourself a director, and not allowing him a board seat. Typically, Directors have more control over the business than minority shareholders. Again, this is not true for every situation.
If another person has 50%, or holds a majority share in the company, they can do things like call a quorum (which actually can be done with less shares).
Potential downside might be that you are complicating things rather early. Perhaps better to vest his shares over time, and handle this when you have serious cashflow, investment.
You could create a separate class of stock for them, but what is the point? In all likelyhood you will still control the business.
Control over a business involves more than just % of shareholding. Who controls the company includes things like bank signatory control, IP, even webdomains or hosting accounts.
Once you take on venture capital, all of this should be properly assigned to the company (if the VC's know what they are doing, this will all be covered by legally binding paperwork).
Simple answer:
For now, use an LLC. That way rather than having control be about majority/minority shares, etc. You can spell everything out in the Operating Agreement.
Obviously, when you take on capital you'll most likely transfer assets to "Newcorp," which should generally be an Scorp, but it does away with the obstacles you're facing.
I've done this multiple times successfully.
Hi,
You raise a good. 2 important points before the answer itself:
1. Co-founders should be seen as adding value to the venture/business, and not as people who are taking part of your cake (the shares). It is better to have less of a bugger cake, than more of no cake/a smaller cake.
2. Selecting the right co-founder/s is one of the most important stages. Research done by CBInsights found that the thirst most common reason that startups failure was “not the right team”. To add to this, one of the most common agreements that I draft is a ‘separation agreement’ between founders.
Regarding the allocation of shares – 2 parts: (1) The amount of shares each founder should get, and (2) how this division should be implemented (vesting etc…).
1. The amount of shares:
- 50%-50% is the worst option possible (assuming you have 2 founders). Stay away from this option at all costs.
- A good tactic in negotiations (and this is a negotiation) is to first try and find out what the other founder/s wants. It may just be that the other founder/s was expecting a percentage that you are happy to give, in which case there is no problem (I would even give more than he/she asked in this case). So first try and understand how they value themselves (equity wise).
- Assuming that the other founder does want a larger/equal percentage of shares, consider creating 2 types of shares (if this is legal in your country): one share type for equity/profits, and one share type for decision making/nominating representatives on the board. Although it is simpler to have one type of share, this option may solve your problem as you will maintain control of the decision making, whilst your co-founders will have an equal split in the equity/profits. [*** I personally less like this option as your co-founders will eventually get frustrated with you making all the decisions, which might lead to a breakup. It may also less look good in the eyes of investors. Lastly, consider if this is the type of partnership (inequality) that you want to start with?***]
2. How to implement the division of shares: regardless of the amount of shares each founder gets, be sure to use a REVERSE VESTING mechanism. This means that the founders ‘get’ all the shares from day 1 (signing of the founder's agreement), but the shares are subject to a reverse-vesting mechanism which means that if they leave (or get fired) before the agreed upon vesting period (usually 3-4 years), they only get a relative percentage of the shares (relative to how long/much work they stayed/did). This mechanism prevents founders from leaving with all their shares after just a few months.
I've successfully helped over 300 entrepreneurs. I'd be happy to help you. Good luck
Related Questions
-
Does anyone know of a good SaaS financial projection template for excel/apple numbers?
Here is a link to a basic model - http://monetizepros.com/tools/template-library/subscription-revenue-model-spreadsheet/ Depending on the purpose of the model you could get much much more elaborate or simpler. This base model will help you to understand size of the prize. But if you want to develop an end to end profitability model (Revenue, Gross Margin, Selling & General Administrative Costs, Taxes) I would suggest working with financial analyst. You biggest drivers (inputs) on a SaaS model will be CAC (Customer Acquisition Cost, Average Selling Price / Monthly Plan Cost, Customer Churn(How many people cancel their plans month to month), & Cost to serve If you can nail down them with solid backup data on your assumption that will make thing a lot simpler. Let me know if you need any help. I spent 7 years at a Fortune 100 company as a Sr. Financial Analyst.BD
-
Pre-seed / seed funding for a community app... valuation and how much to take from investors?
To answer your questions: 1) Mobile companies at your stage usually raise angel funding at a valuation equivalent of $5,000,000 for US based companies and $4,000,000 to $4,500,000 for Canadian companies. 2) The valuation is a function of how much you raise against that valuation. For instance, selling $50,000 at $5,000,000 means you are selling debt that will convert into shares equal to roughly 1% of your company. 3) I would encourage you to check out my other answers that I've recently written that talk in detail about what to raise and when to raise. Given that you've now launched and your launch is "quiet", most seed investors are going to want to see substantial traction before investing. It's best for you to raise this money on a convertible note instead of actually selling equity, especially if you are intending on raising $50,000 - $100,000. Happy to schedule a call with you to provide more specifics and encourage you to read through the answers I've provided re fundraising advice to early-stage companies as well.TW
-
What happens to a convertible note if the company fails?
Convertible notes are by no means "earned." They are often easier to raise for early-stage companies who don't want to or can't raise an equity round. Equity rounds almost always require a simultaneous close of either the whole round or a defined "first close" representing a significant share of the raised amount. Where there are many participants in the round comprised mostly of small seed funds and/or angel investors, shepherding everyone to a closing date can be very difficult. If a company raises money on a note and the company fails, the investors are creditors, getting money back prior to any shareholder and any creditor that doesn't have security or statutory preference. In almost every case, convertible note holders in these situations would be lucky to get pennies back on the dollar. It would be highly unusual of / unheard of for a convertible note to come with personal guarantees. Happy to talk to you about the particulars of your situation and explain more to you based on what you're wanting to know.TW
-
How important is a co-founder when it comes to raising capital?
I'm a single founder who was raised angel and venture capital. If your business is compelling enough, you could raise angel funding. But there is little chance you can raise venture funding without a team in-place. It's a negative signal to institutional investors that you haven't been able to lock down a committed team. That said, depending on the nature of your product and traction, it sounds like you might be past the stage of recruiting a cofounder and more into hiring a great team of employees. The differentiation being less title and more the amount of equity. It sounds like you are selling a physical product so the question is whether you have built the capacity to scale. If not, the importance of having someone on your team who has done that at scale, even at the angel level of funding, could be helpful if not required. Happy to do a quick call and give you more contextual advice.TW
-
How much equity is typically taken by investors in a seed round?
From my experience I would not advise you to go with Venture Capital when you're a start-up as in the end they will most likely end up screwing you. A much better source for funding would be angel investors or friends/family. The question of how much equity should I give away differs for every start-up. I remember with my first company I gave away 30% because I wanted to get it off the ground. This was the best decision I ever made. Don't over valuate your company as having 70% of something is big is a whole lot better than having 100% of something small. You have to decide your companies value based on Assets/I.P(Intellectual Property)/Projections. I assume you have some follow up questions and I would love to help you so if you need any help feel free to call me. Kind Regards, GiulianoGS
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.