the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Pitch Development: Pitch Decks: Where can you get the most design bang for your buck?
Dragana Djuricic Mendel, MBA, MCS, technology commercialization; business growth path answered:

Most co-founders are not designers, and most new businesses do not need to have a full-time designer on staff. Design in itself will not help you successfully raise funds -- hard data will.
Investors see thousands of pitches annually, so they are so quick to spot a promising startup. I know that this startup is your "baby", but your startup is just another commodity to an investor. Commodity stands out by price (ROI), not by a shiny package (pitch deck design). Having seen hundreds of pitches and read even more, I can tell from my own experience that majority of startup founders fail to succinctly articulate that is the value proposition for their clients, what is their sustainable competitive advantage and how much money investors can expect to make. These are my entry level services: http://www.anagard.com/services/InvestorPitchImprovement.html

If you are completely confident with data, and if just want to convey the value visually, then a graphic designer can help you, as said by people on this thread.

Somewhat off topic: Design is important, but it's not a solution to everything. The best example is Jawbone fitness tracker: beautiful design and app, raised 6 times more money than its competitor FitBit, but captured only 19% of market share at the peak. Today, Jawbone is fending off creditors, and FitBit is planning IPO. Execution matters. If you are curios to learn more, I wrote a case study: http://wp.me/pj2e9-db

Talk to Dragana Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email