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Is it a good idea to raise funds through crowdsource with an animation of explanation video showing how the platform works?

Crowdfunding

Jared Iverson answered

If I'm understanding your question correctly, you're asking if it's a good idea to use a video to explain to potential crowdsourced investors how your platform works? The answer is yes. Video content is an excellent medium for conveying a succinct, compelling message in a crowdfunding campaign. However, the quality of the video must be good so you don't convey mediocrity. No video is better than a poorly made video. I'm happy to hop on a call if you'd like further guidance.

Alaa Hassan - eCommerce Expert, Digital Marketing, Growth & Conversion Rate Optimization (CRO) answered

I truly believe any visual content is more appealing than simple text. An animation should be interesting enough to create interest in what you have to offer. Integrate a story displaying real life situations in which your product/service will satisfy or solve a problem. Talk to me about benefits and values your product/service will deliver upon me using it. Show me what's in it for me. Show me how your features/specs will satisfy my needs. Video is great but not everyone is great at storytelling. Hope this helps.

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