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Pricing: When selling SaaS solution to small businesses, how do I tell if they are willing to pay X, even if they say they'd like to pay as little as possible?
JC
JC
Jason Cohen, Founder at WP Engine answered:

You tell by just trying!

You tell by just stating the price and see what they do.

There's lots of ways to experiment. For example, raise prices but then use "if you buy before Friday it's only $X." Then you can play with the offer week after week without actually having "raised prices."

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