I'd like to know if you care enough about knowing when your email list has been stolen and misused to pay for it. If you aren't prepared to pay why not? If you are prepared to pay then what do you believe is a fair price to pay? Thanks!
No. In the decade plus I've been doing e-mail marketing this has never been an issue.
Also, this on the sales page is a huge turn off: "Pick the most expensive plan you can."
I do a fair amount of monitoring around if someone's mailing list has been stolen or not and in the past have manage mailing lists of over 1 million emails each.
When monitoring I've seen just about everyone have their mailing list stolen including much larger firms like banks or large retailers. The worse offenders have been mailing list service providers that either intentionally sell their customers emails or have security problems.
When you have a large mailing list, people find out about it. So people who spam or want access will use just about every means to get access to by either software security issues or by calling the hosting providing and trying to social engineer access to the servers.
It is a problem and it does happen regularly to a large amount of firms.
The way I prefer to solve these problems is to stop it at the source,
1. Make sure email provider and or software handling emails is secure - encrypted user data and safe backup storage.
2. Only give access to highly trusted people and or don't provide access to interfaces that allow downloading of list
The monitoring is done by spam traps and a manual check of email messages going to the spam traps. These emails appear like regular email address and only receive emails from one source. If a list is compromised then usually more then one spam trap will receive the comprised email. This triggers an audit of where the compromise has happened.
My response to your product is
1. First off there is no description of how your service works, there is no trail period, no indication of how you are going to track these people down, how you are going to do the detection.
2. It indicates that the email list size is 10,000 emails, which implies you require uploading of the emails. This is a major no no as you increase my risk of email theft
3. The product would only be helpful to me if I could monitor several mailing list sources rather then mailing lists
4. The price does not matter as you've no only proved no value you are more likely to increase my risk and cost based on the current presentation.
5. To check a few spam traps the cost is minimal and does not increase with the size of mailing list but does increase with the frequency of mailing. I'd have to actively monitor 20 or more mailing lists to justify a service.
6. If you take it from a perspective of someone who is not familiar with the security issues around emailing lists you need to provide some backing to show why this service is needed and how it is costing customers money if at all. Hell lots of customers receive spam hence spam filters.
Overall the though of a firm providing this type of service is of interest but your current offer would unlikely result in me trying a trail let alone a signup. I'm open to discussing this over a call if you need additional input.
Thank you all for your input, I sincerely appreciate it. My reason for asking and my reason behind having very little on the website is because I want to draw out what the customer wants and needs and what their objections are rather than making any assumptions, this is my "customer development" process and I've built the bare minimum in order to allow potential customers to guide me.
I can tell you the amount of compromised lists I've discovered over the past few months is staggering, this isn't a small problem, it's a huge problem.
Charles I believe your response is geared towards people that run their own infrastructure, my target market is users of third-party automated marketing services that don't have the same level of control.
My service requires no access at all to my customers email lists or accounts, that is likely to change in the future as the opportunity grows and as we establish trust in the marketplace but right now my minimum viable product does not include these other features that we're testing, I do not want the liability issues and I do not want to create additional risk.
In the past few months testing we've found more than one in three lists are compromised and being abused / misused by insiders or external attackers.
Charles, your response was awesome. I sincerely appreciate it. Thank you!
I am not sure that I see a benefit that would justify investing in this type of service. With the current emphasis on opt-in validation I think there is more control provided the list owner making monitoriing an expensive option.