Consumers increasingly take an interest in the health aspects of their dietary choices, a phenomenon that appears to relate to the growth of the internet and the greater availability of information. Millennials seem to be choosing drinks that offer something extra, whether that be health benefits, increased hydration, or an energy boost. These trends have driven the rise of energy drinks, vitamin-enriched bottled waters, and other innovative products. Consumers are also rejecting artificial additives in favour of healthy, natural ingredients. The first area being targeted is the spot traditionally occupied by hot coffee. We all enjoy our mid-morning coffee break, and for many years, the office coffee pot was a common feature in any office environment – until this role was usurped by the Keurig pod-based system. However, as the day wears on, people tend to drink less coffee since, for many, drinking coffee later in the day can affect sleep.
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