I have lately been using the new Klout app in combination with hootsuite for this. Klout's revision lets you pull articles by topic, pulls the photo of the content ( better open rate) and let's you easily read and tweet/facebook similiar to hootsuite. They are adding sm integrations, we can't post to our company facebook for example yet, but they are working on that. It is a simple way to post a shortened link with gives you extra space to write your own take on the article which is value add! I am happy to talk with you on a call for other ideas and suggestions!