This is an important question that I am often asked as my clients prepare to make the most of their time at large events. Remember, your primary purpose for attending is to establish meaningful connections. Sure, you might hear and exciting speaker or two, but the most important reason to go is to connect with others with whom you can exchange "value." To make the most of your time there, be sure to do some pre-conference prep and outreach. Find out who is going to be there -- everyone from speakers to attendees to vendors to organizers. Research them and connect in advance to express your interest in meeting them at the event. And, once you are on the scene -- be present. Engage, ask questions, stay focused on the person or group with whom you are interacting at the moment. Your attentive curiosity will help to forge the relationship. For more details, check out http://www.coffeelunchcoffee.com/2013/04/i-need-your-help-2/. Happy to discuss further, as necessary. Good luck!