the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Business Strategy: I have this social media idea,but no coding skills. How do I get someone to do the coding (cant afford to pay them) and not give away half of my idea?
HK
HK
Holly Kolman, Twitter Specialist & Small Business Strategy answered:

I recently asked an IP attorney how people get startups off the ground when the idea can't possibly pay for itself in the idea phase.

Her answer? Go get a job at McDonald's. She didn't actually mean to get a job at McDonalds - what she meant is, find other income that won't cut into your personal expenses to fund the idea to execute it properly.

If there isn't money to pay a coder, there's probably also not money to pay your IP lawyer - and how will you get a patent without an IP lawyer? Even LegalZoom charges you to do an application.

The main reason startups fail is that they burn through all their cash faster than they thought they would, or are undercapitalized in the first place.

It's very enticing (and quite maddening) to have an idea that you just "know" is going to be a success but not have the money to pay professionals to do it for you. But, that's exactly what must be done - pay professionals.

Or, take a free course online from Stanford or MIT on how to use Swift (the iPhone coding language) - or take the gaming classes on Udemy and hope for the best.

Because, in the final analysis, you're not just coding an app, you're starting a business. A business that will need marketing and copywriting and social media support - and if you come back asking for someone to do that for free, there are plenty of answered questions here from marketing professionals telling you that you can't ask that, either.

Failure to launch isn't just a movie about a guy who won't leave home. It's also an unfortunate scenario for a lot of would-be business owners - one that I hope for your sake that you can avoid.

Talk to Holly Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.